Refunds are pure, unadulterated buzz kill. Theres nothing worse than working your backside off in hopes of creating a system that will produce sales, only to find that the last sale you made is now a returned item. Theres nothing entertaining about handing that money back to the customer.
So, how can you kill refunds? You can get rid of your refund policy. Of course, theres a chance that doing it that way could really hurt your sales by reducing consumer confidence.
You could try to create the perfect product, but theres always someone who will have an issue. It happens no matter what. Besides, youre striving for that already, right?
The best way to kill refunds is by offering great customer service. If you can be there to answer questions and to provide assistance, you can kill the impetus underlying many refund requests while simultaneously increasing your credibility and developing better relationships with your customers.
Good customer support, combined with a good product (of course) is THE best way to cut down your refund rate as much as possible.
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