Making a Name for Yourself as a Product Creator
Okay. Think for a moment. Come up with a list of three or four Internet marketers.
Got it?
Okay, Im willing to bet the names on your mental list all had one thing in common. Even if they all make money as affiliate marketers, Ill wager that they also have their own products.
Those name value marketers all have their own products for a reason, too. Most of it, of course, has to do with the fact that its a great way to make more money. On top of that, however, is the fact that owning and selling your own product is a great way of enhancing your name recognition, reputation and trustworthiness.
Its hard to overestimate how important expert status is. When people see that youve put forth the time and effort to create your own product, they perceive you differently. Thats why even those who focus a great deal on affiliate marketing usually have a product offering or two of their own underway, too.
Name recognition and trust sells. One of the best ways to develop these traits is to design and sell your own product.
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