CPA. It stands for cost per action. Its also a great moneymaker for many marketers.
Heres how it works. A vendor will pay you to deliver traffic that performs a particular function. This usually involves signing up for a trial membership or completing a contact form. Variations abound, of course, but those are two common examples.
This is a powerful form of affiliate marketing because (a) it tends to pay well and (b) it doesnt require an actual purchase to earn a commission. CPA outpays PPC options and converts a lot better than traditional straight affiliate sales techniques.
The product vendors who offer CPA deals are usually in fairly lucrative and competitive niches, too. That means you can make very good money simply by driving traffic.
And its low maintenance for the marketer. Theres no product creation or delivery. There are no customer service issues. Its as simple as securing the traffic and sending it to the right place.
If youve been doing affiliate marketing but havent hopped aboard the CPA gravy train, you might want to take a good long look at how you can make CPA efforts a real part of your overall approach.
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